Strategy · framework worksheet
Consumer behaviour shift
“How do I respond when customer behaviour changes?”
When buying habits shift, react with a system, not panic: restate the need, generate ideas, pick the two easiest wins, and stress-test them.
step 1
Write the new need statement of your ideal customer — what do they want now that they didn't before?
step 2
Brainstorm game-changing ideas that answer this new need
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step 3
The two most implementable, low-hanging ideas
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step 4
Stress-test the winner across the 5 Ps: what changes in product, people, price, promotion, process?
0/4 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.