the full register
47 framework worksheets
Every worksheet below turns a business decision into a fill-in exercise — no theory, just the questions worth answering. Complete one and it saves straight into your action plan.
Strategy · 10
“Is my whole strategy built around the right customer?”
The five perfects
Rebuild your strategy from first principles: the perfect problem, prospect, portfolio, positioning and profit — in that order.
6 steps
“Which few numbers actually decide my success?”
Critical success factors
Most businesses track everything and improve nothing. Pick the two or three factors that, if transformed, multiply your growth.
4 steps
“Where should I launch first?”
Pilot market qualifier
Don't attack the whole market. Qualify one narrow beachhead segment, win it completely, then expand from strength.
4 steps
“Who wants to buy from me but can't?”
Non-customer expansion
Your biggest growth may come from people who aren't customers yet — blocked by price, access, complexity or fit. Find the barrier, remove it.
5 steps
“How do I respond when customer behaviour changes?”
Consumer behaviour shift
When buying habits shift, react with a system, not panic: restate the need, generate ideas, pick the two easiest wins, and stress-test them.
4 steps
“Which of my products deserve to live?”
Product portfolio audit
Every product must earn its place — in revenue, in profit, or in brand. Audit the portfolio and act on the laggards.
4 steps
“What do customers think I stand for?”
Positioning rewrite
Positioning is the space you occupy in the customer's mind. Compare what you currently signal against what you want to own, then close the gap.
5 steps
“Why do my plans die after the meeting?”
Execution scoreboard
Strategy fails in the gap between intention and inspection. Build a scoreboard of effort and results, reviewed daily.
6 steps
“What makes my business faster, bigger and more durable?”
Scale-up trio
Growth has three axes: speed, scalability and sustainability. Choose deliberate new activities on each axis.
5 steps
“Could someone else run this process without asking me anything?”
SOP builder
Turn one process that only lives in your head into a document a competent stranger could actually follow.
5 steps
Marketing & brand · 5
“Is my brand sending mixed signals?”
Brand signal alignment
A brand is the sum of its signals. When your price says premium but your packaging says cheap, customers trust neither.
5 steps
“Why do my ads get seen but not answered?”
Ad campaign blueprint
A lead-generating campaign has seven parts in a fixed order. Miss one and the money leaks — write all seven before spending a rupee.
7 steps
“How do I make content consistently, not occasionally?”
Content engine setup
Consistent content needs a system: an owner, a signature style, a contact path, and measurable KPIs — not bursts of motivation.
5 steps
“Do people believe me before I speak?”
Credibility ladder
Credibility compounds through five Rs: ratings, reviews, retention, references and revenue growth. Score each, then fix the weakest rung.
6 steps
“What makes leaving me feel expensive?”
Switching barrier designer
Entry barriers keep competitors out; switching barriers keep customers in. Design the costs — practical and emotional — of leaving you.
3 steps
Customers · 6
“Do I know how my customer earns their money?”
Customer's money model
B2B selling transforms when you stop pitching your product and start serving the customer's own profit model. Map how they make money; then position yourself inside that map.
4 steps
“Where does my customer's experience break?”
Experience touchpoint audit
Customers judge you at four touchpoints: the product itself, the buying moment, the after-sales service, and every communication. Score each, then fix the worst.
6 steps
“How professionally do I handle complaints?”
Service maturity ladder
Customer service matures in four stages — from no complaint channel at all, to anticipating problems before customers feel them. Locate yourself; climb one rung.
5 steps
“Would my customers recommend me?”
Recommendation score engine
One question predicts growth better than most dashboards: 'How likely are you to recommend us?' Measure it, then run the improvement cycle.
5 steps
“Which leads actually deserve my time today?”
BANT lead scoring
Chasing every lead equally wastes time on the ones that were never going to close. Score budget, authority, need and timeline before your next call.
6 steps
“Where exactly do people drop off between hearing about me and recommending me?”
5 As funnel audit
Awareness, appeal, ask, act and advocate map the whole journey. Rate each stage honestly and find the one gap worth fixing first.
6 steps
Money & finance · 7
“Do I know what my bank balance looks like in three months?”
90-day cash projection
Financial planning starts with one discipline: projecting collections against payments, month by month, before the month begins.
5 steps
“Is my money working or sleeping?”
Working capital allocator
Money locked in fixed assets looks impressive and earns nothing. Decide deliberately how much capital works in the business day to day.
4 steps
“Should I take that loan?”
Borrowing readiness check
Borrowing is fuel or fire depending on three ratios. Check them before the bank does.
5 steps
“Is this project worth my money?”
Project ROI check
Before any new machine, branch or campaign: estimate return on investment honestly, and compare it against what a fixed deposit would pay you for zero effort.
5 steps
“Am I profitable, or just busy?”
Profit ratio snapshot
Three numbers tell the truth about profitability: gross margin, net margin, and return on the capital you've employed.
4 steps
“How much can this venture actually lose me?”
Value at risk
Before starting anything new, write down the worst-case number — the total you could lose if it fails completely. Fear shrinks when it has a number.
5 steps
“Does my business pay me when I'm not there?”
Passive income score
Six questions separate an income machine from a self-built job. Score each from 1 (worst) to 5 (best).
7 steps
People & culture · 11
“Is my most important department in capable hands?”
Critical capability map
Find the department your success depends on, its five critical activities, and whether the people running them can actually run them.
5 steps
“Do my people bring their brains to work, or just their hands?”
Engagement lift plan
Disengaged teams execute instructions; engaged teams solve problems. Score today, set a 100-day target, and pick deliberate engagement moves.
5 steps
“Does my training change behaviour or just fill a day?”
Training that sticks
Training works when it has a named skill gap, a deadline, and a four-level check: did they like it, learn it, use it, and did results move?
5 steps
“How do I make key people think like owners?”
Ownership pool designer
Salary rents hands; ownership buys hearts. Decide who earns equity or profit-share, on what criteria, and how much.
5 steps
“Who are my nine gems, and am I growing them?”
Gem cultivation
Every strong business has a handful of people who could run it tomorrow. Identify one, map their drives, and mentor them on a schedule.
5 steps
“How do I change someone's behaviour without a fight?”
Change conversation planner
Behaviour changes when a person sees the full ledger themselves: what improves if they change, what it costs, and what happens if nothing changes.
5 steps
“Does my team know why the work matters?”
High-performance story
High performance is 1% vision and 99% alignment. Give the team a compelling story, expected results, and the support each result needs.
5 steps
“What am I doing that someone else should be?”
Replace yourself
List what your week actually contains, decide what only you can do, and hand over the rest with a named person and date.
5 steps
“What does my organisation refuse to compromise on?”
Core value charter
Values are only real when they cost you something. Define the belief, the story that proves it, the people who carry it, and the milestones that test it.
4 steps
“Am I managing, coaching or delegating — and is it the right mode for this person?”
MCD leadership check
Managing, coaching and delegating are zoom levels, not personality types. Check whether you're using the right one per person.
4 steps
“Who might I lose, and can I fix it before they decide to leave?”
Stay interview plan
Attrition costs multiples of a salary. A conversation before someone decides to leave is worth far more than the one after.
5 steps
Personal mastery · 8
“How do I actually finish what I start?”
Seven-step goal system
A goal survives contact with reality when it has difficulties pre-listed, rituals scheduled, measures defined, and a review loop.
7 steps
“Why am I busy all day but the business doesn't move?”
Main-thing calendar
Busyness dies when the day gets a spine: your prime hours belong to the main thing; everything else fights for the leftovers.
5 steps
“When did I last think, uninterrupted, for an hour?”
Sixty-minute solitude
One daily hour of deliberate solitude — reading, reflection, planning — compounds into judgement no competitor can copy. Design the ritual and log a week.
5 steps
“Why do my resolutions stall after week two?”
Resolution accelerator
Speed of implementation separates dreamers from builders: one steel resolution, its pitfalls pre-named, consistent actions, and recruited support.
5 steps
“How much does my temper cost my business?”
Response over reaction
Leadership is the gap between stimulus and response. Replay one incident, price the reaction, and script the response for next time.
5 steps
“Can I see this problem better than it looks?”
Reframe the setback
The event is fixed; its meaning is negotiable. Take one setback and deliberately shift both psychology and physiology.
4 steps
“Is my reason strong enough to survive the hard months?”
The mighty why
Skill decides how far you go; your why decides whether you keep going. Write it deep enough that quitting becomes embarrassing.
4 steps
“Am I as easy to work with as I think?”
Interpersonal effectiveness audit
Rate yourself honestly on the behaviours that decide whether people bring you truth or manage you. Then have someone who knows you rate you too.
7 steps