start from the problem
What's actually going wrong?
80 guided sequences covering nearly every problem a business runs into. Pick the sentence closest to what you're feeling right now — or filter by area first.
Sales & revenue · 9
“Sales have gone flat and I don’t know why.”
Sales have stalled
5 steps →“I get plenty of inquiries, but very few become paying customers.”
Leads come, conversions don't
4 steps →“Nothing sells unless I announce a discount.”
Sales only happen on discount
4 steps →“One client is most of my revenue — if they leave, I'm finished.”
One big client is my whole business
4 steps →“We meet interested people, then nobody follows up and the deal dies.”
Follow-ups keep slipping
4 steps →“Deals take months to close and half evaporate along the way.”
The sales cycle is painfully long
4 steps →“We feast in season and starve the rest of the year.”
Sales are a seasonal rollercoaster
4 steps →“I close deals fine, but nobody else on the team can.”
Only I can close deals
4 steps →“We attract bargain hunters and difficult clients, not the customers we want.”
We attract the wrong customers
4 steps →Marketing & visibility · 10
“Our product is good, but nobody has heard of us.”
Nobody knows we exist
4 steps →“We spend on ads but can't tell if they bring anything back.”
Ad money in, nothing measurable out
4 steps →“We post regularly but it feels like shouting into the void.”
Content gets no engagement
4 steps →“I know marketing matters, but operations eat every hour I have.”
No time for marketing
4 steps →“Our work is premium but our brand looks like a budget option.”
The brand looks cheaper than the work
4 steps →“All our business comes from referrals — great until the month they stop.”
We only grow by word of mouth
4 steps →“Good follower count, decent likes — zero effect on revenue.”
Followers don't become customers
4 steps →“People hear about us and still don't understand what we actually do.”
Nobody understands what we do
4 steps →“We launched something new and it landed with total silence.”
The launch nobody noticed
4 steps →“A competitor with a worse product gets all the attention.”
A louder competitor is winning attention
4 steps →Pricing & profit · 8
“Revenue looks fine, but there's barely anything left at the end.”
Good sales, thin profits
4 steps →“Every conversation ends with 'you're too expensive'.”
Everyone says we're too expensive
4 steps →“Competitors keep undercutting and we keep matching them.”
Stuck in a price war
4 steps →“Costs went up but I'm scared to raise prices and lose customers.”
Afraid to raise prices
4 steps →“Between offers, coupons, and negotiations, nobody pays full price.”
Discounts are eating the margin
4 steps →“Honestly, I'm not sure what each product actually costs us.”
Flying blind on real costs
4 steps →“We're selling more than ever but profit hasn't moved in two years.”
Growing revenue, flat profit
4 steps →“Clients keep telling me I charge too little — and I still can't raise it.”
I know I'm undercharging
4 steps →Money & cash flow · 11
“I'm profitable on paper but the bank balance never agrees.”
Cash is always tight
5 steps →“Everyone pays 60 days late and I'm financing their business for free.”
Clients always pay late
4 steps →“All my money is sitting on shelves as unsold stock.”
Cash is frozen in inventory
4 steps →“Loan EMIs take everything the business earns.”
EMIs are eating the business
4 steps →“I can see the opportunity but there's no money to fund it.”
Growth opportunity, no capital
4 steps →“Every festival season we're scrambling for stock money.”
The seasonal stock-money scramble
4 steps →“I'm considering a business loan but not sure it's wise.”
Should I take this loan?
4 steps →“The P&L says we made money. The bank account disagrees.”
Profit on paper, no cash in bank
4 steps →“Business money and house money are the same pocket — and both feel empty.”
Personal and business money are tangled
4 steps →“We won a huge order and now I'm not sure we can afford to deliver it.”
The big order we can't afford to fulfil
4 steps →“We're never more than one bad month from real trouble.”
Living month to month
4 steps →Customers & retention · 9
“People try me once and I never see them again.”
Customers don't come back
5 steps →“Complaints are climbing and we're always firefighting.”
Complaints keep rising
4 steps →“They ask for a quote, we send it, then — silence forever.”
Customers ghost after the quote
4 steps →“One angry public review is scaring off new customers.”
A bad review is doing real damage
4 steps →“Honestly, I have no idea if customers are happy or just quiet.”
Flying blind on customer sentiment
4 steps →“Our oldest, biggest customers are ordering less and less.”
Key customers are drifting away
4 steps →“We're growing, but service quality is visibly slipping.”
Growth is breaking our service
4 steps →“We tried points and cards — nobody cares about our loyalty program.”
The loyalty program nobody uses
4 steps →“We're great at winning customers and terrible at keeping them.”
A leaky bucket business
4 steps →Team & hiring · 9
“I can't find good people, and the ones I hire don't stay.”
Can't find or keep good people
5 steps →“Everyone does their tasks; nobody owns outcomes.”
Tasks get done, nothing gets owned
4 steps →“If my best person resigns tomorrow, we're in serious trouble.”
One resignation from crisis
4 steps →“People keep leaving within a year and I keep re-hiring.”
The revolving door team
4 steps →“Half my week goes into refereeing conflicts between people.”
Team conflicts eat my week
4 steps →“The people I want cost more than I can pay.”
Good talent is out of budget
4 steps →“Every new person takes six months to be actually useful.”
New hires ramp painfully slowly
4 steps →“Every new idea meets 'but we've always done it this way'.”
The team resists every change
4 steps →“There's me, and then there's everyone waiting for my instructions.”
No second line of leadership
4 steps →Operations & systems · 7
“If I take a week off, everything stalls.”
The business doesn't run without me
5 steps →“Every day is firefighting; nothing important ever gets time.”
Everything is always urgent
4 steps →“Some days our output is excellent; some days it's embarrassing.”
Quality is a coin flip
4 steps →“We do everything twice — once wrong, then again right.”
Mistakes and rework everywhere
4 steps →“We promise a date, then miss it — again.”
Deliveries are always late
4 steps →“Everything lives in people's heads — nothing is written anywhere.”
Zero documented processes
4 steps →“We type the same things into three registers and two apps, daily.”
Drowning in manual, repeated work
4 steps →Competition & strategy · 6
“A well-funded competitor could copy my whole business tomorrow.”
A competitor could copy me tomorrow
5 steps →“A new player entered at prices that make no sense.”
A new competitor is undercutting everyone
4 steps →“Our whole category is slowly declining and we're declining with it.”
The market itself is shrinking
4 steps →“Products, markets, channels — I genuinely don't know what to prioritise.”
Too many directions, no focus
4 steps →“Honestly, we do exactly what fifty other businesses here do.”
We're a me-too business
4 steps →“A national brand just opened in our market.”
A giant just entered my market
4 steps →Growth & expansion · 6
“I want to grow, but I'm scared of breaking what already works.”
Ready to grow, afraid to break it
5 steps →“The first location works — I think it's time for a second.”
Opening the second location
4 steps →“Our offline business works — now everyone says go online.”
Taking the business online
4 steps →“I have an idea for a new product line — should we do it?”
The new product line decision
4 steps →“Every time we grow, something breaks — quality, service, or the team.”
Growth keeps breaking things
4 steps →“We're thinking about raising money or taking on a partner.”
Raising money or taking a partner
4 steps →Founder & personal · 5
“I'm busy every single day, but the business isn't actually moving forward.”
Busy all day, no real progress
5 steps →“I'm exhausted, snapping at people, and dreading Mondays.”
I think I'm burning out
4 steps →“The business is fine. I just don't feel anything about it anymore.”
The fire has gone out
4 steps →“I keep postponing big decisions and it's costing us.”
Frozen on big decisions
4 steps →“My family has started introducing me as 'the one who's always working'.”