Marketing & brand · framework worksheet
Credibility ladder
“Do people believe me before I speak?”
Credibility compounds through five Rs: ratings, reviews, retention, references and revenue growth. Score each, then fix the weakest rung.
step 1
Ratings — how strong are your public star ratings?
step 2
Reviews — how many detailed, recent, genuine reviews do you have?
step 3
Retention — do customers stay and repeat?
step 4
References — do customers actively send you others?
step 5
Revenue proof — can you show growth that backs your claims?
step 6
Your weakest R — three moves to raise it in 60 days
0/6 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.