Strategy · framework worksheet
The five perfects
“Is my whole strategy built around the right customer?”
Rebuild your strategy from first principles: the perfect problem, prospect, portfolio, positioning and profit — in that order.
step 1
Perfect problem — what problem is your customer struggling to solve on their own today?
step 2
Perfect prospect — describe your ideal customer: age, income, location, occupation, lifestyle, aspirations.
step 3
Perfect portfolio — your fast movers (high focus)
step 4
Your slow or non-moving offerings (reduce or drop)
step 5
Perfect positioning — which single word should customers attach to you?
step 6
Perfect profit — what margin percentage will you defend, and how?
0/6 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.