Strategy · framework worksheet
Positioning rewrite
“What do customers think I stand for?”
Positioning is the space you occupy in the customer's mind. Compare what you currently signal against what you want to own, then close the gap.
step 1
My perfect audience — who exactly am I positioning for?
step 2
Current positioning — if customers described you in one sentence today, what would they say?
step 3
New positioning — the one sentence you want them to say within a year
step 4
Changes needed in your own actions to earn that sentence
1
2
3
step 5
Changes needed across the team / departments
1
2
3
0/5 steps filled
Fill every step, then save. Half-done frameworks produce half-done businesses.