guided sequence
“One client is most of my revenue — if they leave, I'm finished.”
One big client is my whole business
Concentration feels like success until it's leverage against you. Protect the relationship while deliberately building the next five.
0/4 steps done
- 1
framework worksheet
Customer's money model
Deepen the big relationship first — understand their business so well you become hard to replace.
Start this step → - 2
framework worksheet
Switching barrier designer
Make leaving you costly for them while you diversify.
Start this step → - 3
framework worksheet
Pilot market qualifier
Pick the specific next segment to win instead of chasing anyone with a budget.
Start this step → - 4
framework worksheet
BANT lead scoring
Qualify new prospects properly so diversification doesn't mean bad-fit clients.
Start this step →