Grow revenue · ~6 min
Acquisition cost auditor
“What does each new customer really cost me?”
Compare your marketing channels by true cost per customer, then see which to double down on and which to cut.
step 1 · last month, channel by channel
Count everything the channel really cost — ad spend, agency fees, commissions, even the salary time it consumed.
channeltotal spend ₹new customers
cost per customer, ranked
Word of mouth / referrals₹200 / customer
Instagram / Meta ads₹500 / customer
Blended acquisition cost: ₹385 across 65 customers. Rule of thumb: a customer's lifetime value should be at least 3× this number — check it with the customer lifetime value tool.