Grow revenue · ~5 min
Customer lifetime value
“How much is one loyal customer worth?”
Work out what a customer is worth over their whole relationship with you — and how much you can afford to spend winning one.
the five numbers that define a customer
what one customer is worth
Lifetime revenue
₹27,000
Lifetime profit
₹8,100
Profit ÷ acquisition cost
16.2×
Healthy. Each customer pays back their acquisition cost at least three times over — you can afford to grow faster.
Safe maximum to spend acquiring one customer: ₹2,700