guided sequence
“Deals take months to close and half evaporate along the way.”
The sales cycle is painfully long
Long cycles usually mean the wrong person in the room or missing proof. Shorten the path by removing the actual blocker.
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- 1
framework worksheet
Customer's money model
Reframe your pitch around their profit model so the value case makes itself.
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framework worksheet
BANT lead scoring
Confirm you're talking to the actual decision maker with a real timeline.
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framework worksheet
Credibility ladder
Strengthen proof — references and reviews shorten deliberation more than pressure does.
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framework worksheet
Switching barrier designer
Reduce the risk of saying yes — guarantees and pilots collapse long deliberations.
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