guided sequence
“I have an idea for a new product line — should we do it?”
The new product line decision
New lines fail from weak demand proof, not weak ideas. Validate demand and portfolio fit before committing money.
0/4 steps done
- 1
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Product portfolio audit
Check the current portfolio first — does it need a new line or a cleanup?
Start this step → - 2
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Non-customer expansion
Test whether the idea unlocks blocked demand or just adds a variant.
Start this step → - 3
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Project ROI check
Run the honest investment math including your time.
Start this step → - 4
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Value at risk
Cap the downside — pilot batch, not full production.
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