guided sequence
“Our offline business works — now everyone says go online.”
Taking the business online
Online isn't a channel you add — it's a different economics you enter. Test small, measure the real costs, then scale what proves out.
0/4 steps done
- 1
calculator tool
Business model canvas
Map the online model separately — costs, channels, and margins all change.
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framework worksheet
Pilot market qualifier
Start with one product line and one channel, not the whole catalogue everywhere.
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calculator tool
Acquisition cost auditor
Measure digital acquisition cost from the first week — it decides everything online.
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framework worksheet
Content engine setup
Build the content system online demand depends on.
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