guided sequence
“We're great at winning customers and terrible at keeping them.”
A leaky bucket business
Acquisition covering for churn is running up a down escalator. Fix retention first — it's cheaper than any campaign you'll ever run.
0/4 steps done
- 1
calculator tool
Customer lifetime value
See what churn actually costs against what acquisition actually costs.
Start this step → - 2
framework worksheet
Experience touchpoint audit
Find where the experience breaks after the sale — that's where the bucket leaks.
Start this step → - 3
framework worksheet
Recommendation score engine
Identify at-risk customers while they're still saveable.
Start this step → - 4
framework worksheet
Switching barrier designer
Give staying a structural advantage over leaving.
Start this step →