guided sequence
“Every conversation ends with 'you're too expensive'.”
Everyone says we're too expensive
'Too expensive' usually means 'I don't see the value', not 'I don't have the money'. Fix the value story before touching the price.
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- 1
framework worksheet
Customer's money model
Reframe your price against what you make or save them — in their numbers.
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framework worksheet
Positioning rewrite
If you're positioned as comparable to cheaper options, you'll be compared on price.
Start this step → - 3
framework worksheet
Credibility ladder
Proof reduces price resistance more than discounts do.
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calculator tool
Pricing strategy picker
Consider structure changes — tiers and anchors — before considering cuts.
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