guided sequence
“Every new idea meets 'but we've always done it this way'.”
The team resists every change
Resistance is rarely stubbornness — it's unconvinced self-interest. Show each person what the change means for them, and involve them in shaping it.
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- 1
framework worksheet
Change conversation planner
Structure the case person by person — their gains, their costs, honestly.
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framework worksheet
High-performance story
Wrap the change in a story worth believing, retold weekly.
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framework worksheet
Consumer behaviour shift
Show the market evidence — external reality persuades better than internal authority.
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framework worksheet
Resolution accelerator
Convert agreement into immediate visible action before momentum dies.
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