guided sequence
“We attract bargain hunters and difficult clients, not the customers we want.”
We attract the wrong customers
You get the customers your positioning and pricing invite. Change the signal, change who shows up.
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- 1
framework worksheet
The five perfects
Define precisely who the right customer is before filtering for them.
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framework worksheet
Positioning rewrite
Reposition so the right customer feels 'this is for me' and the wrong one self-selects out.
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calculator tool
Pricing strategy picker
Price is a filter — the wrong model attracts exactly the wrong crowd.
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framework worksheet
BANT lead scoring
Add a qualification step so bad-fit inquiries stop consuming your week.
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